Industry experts believe that a robust India stack comprising UPI riding on economical and accessible internet, as well as democratising ONDC, could accelerate the online transition of offline retail businesses.
The e-commerce unicorn is willing to explore a new strategy that eyes scaling some selected private labels instead of scaling a group of in-house brands
This newly-launched programme is looking to onboard 200 digital-first made-in-India fashion, footwear, home and accessories brands in its debut edition in the next four months
Since MSMEs are the backbone of India's economic growth, these policies should not be one-sided. Instead, what is required is a well-conceived and inclusive ecosystem of regulatory approaches
Kamath has been with Myntra for almost seven years and was instrumental in bringing brand-building DNA to Myntra, where he headed its private label business
