Saturday, April 13, 2024
Outlook.com
Outlook India
Outlook Business

Myntra

Industry experts believe that a robust India stack comprising UPI riding on economical and accessible internet, as well as democratising ONDC, could accelerate the online transition of offline retail businesses.

The association is also aimed at increasing conversions for D2C merchants on the platform

They have introduced a wide range of products on e-commerce platforms

The e-commerce unicorn is willing to explore a new strategy that eyes scaling some selected private labels instead of scaling a group of in-house brands

The collaboration between these two companies attracted customers through catchy taglines and engaging campaigns

This newly-launched programme is looking to onboard 200 digital-first made-in-India fashion, footwear, home and accessories brands in its debut edition in the next four months

The Kotak Myntra credit card will be available on MasterCard and RuPay networks

It aims to acquire 10 million new Gen-Z customers within two years

Since MSMEs are the backbone of India's economic growth, these policies should not be one-sided. Instead, what is required is a well-conceived and inclusive ecosystem of regulatory approaches

Kamath has been with Myntra for almost seven years and was instrumental in bringing brand-building DNA to Myntra, where he headed its private label business