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Myntra To Go Structural Changes, Plans To Downsize Bandwidth

The e-commerce unicorn is willing to explore a new strategy that eyes scaling some selected private labels instead of scaling a group of in-house brands

Myntra To Go Structural Changes, Plans To Downsize Bandwidth

Outlook Start-Up Desk

POSTED ON July 26, 2023 5:06 PM

Walmart and Flipkart-backed Indian E-Commerce giant Myntra is planning to undergo a structural change, which can lead to a possible termination of 50 employees. The layoffs can affect employees across verticals, however, the in-house brand vertical can be the most affected. 

According to a report by The Economic Times (ET), several employees are internally aware of the structural change and a possible announcement may come soon. 

The e-commerce unicorn is willing to explore a new strategy that eyes scaling some selected private labels instead of scaling a group of in-house brands which it started under the apparel section, the ET report added. The company may focus on brands like  Roadster, HRX and Mast and Harbour. 

The development came a few months after Manohar Kamath the chief of its private label business resigned in April. 

“In our endeavour to cater to the ever-evolving needs of our customers, new developments, and technology innovations, we recalibrate our business priorities and review our organisational structure from time to time. As part of this business-as-usual recalibration, wherever a small number of roles may be impacted, we offer our employees an opportunity to alternate positions, where available, within the organisation as well as group companies,” a Myntra spokesperson told ET. 
 

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