This festive season, checkout network Simpl has announced its association with fashion etailer Myntra to offer its 1-tap Checkout convenience to its customers. This marks Simpl’s first integration with an e-commerce marketplace to bring enhanced checkout convenience options to Myntra’s over 23 lakh styles from more than 6,000 leading domestic and international brands. 

Launched during the Myntra Big Fashion Festival, Simpl’s 1-Tap pay will continue to offer a seamless checkout experience to Myntra customers. Fashion is amongst the fastest-growing categories online, driven largely by Gen Z and millennial customers. It spells immense opportunities for direct-to-consumer (d2c) merchants who are looking to reach out to millions of young customers across the country by enabling a quick and easy checkout on Myntra through Simpl’s 1-Tap Checkout.

Commenting on the association, Nitya Sharma, founder and CEO of Simpl, said, “This integration of our 1-Tap Checkout with Myntra’s platform will help improve conversions for merchants and bring convenience for fashion-forward customers. It further assumes significance as fashion is one of our largest categories, and this association will play a key role in redefining the customer experience, particularly from a convenience standpoint.” 

Today, an increasing number of customers, particularly Gen Z, are looking at convenience after selection and affordability while transacting on e-commerce and this association is a testament to the commitment of Simpl and Myntra towards redefining the experience for fashion-forward customers across the country. 

Santosh Kevlani, VP-banking, payments and cards at Myntra, said that the festive season is a great time for the entire fashion ecosystem as it provides an opportunity for brands across the spectrum, including the D2C brands, to showcase their fresh and latest collections to millions of customers. “To provide convenience and make the experience even more delightful, we are happy to bring Simpl’s 1-Tap Checkout. With Simpl, we find synergies in our collective vision of empowering thousands of our fashion brands in offering their products seamlessly to millions of customers across the country,” he added.    

Currently, thousands of small, medium and large fashion merchants across the country use Simpl’s 1-Tap Checkout and Simpl Checkout options and have reportedly witnessed an increase in total payment volume and transactions of 2x each, respectively, over the last year. Overall, over 26,000 merchants and millions of customers across the country opt for Simpl’s Checkout options to increase conversions, reduce returns and enhance convenience.