Kotak Mahindra Bank Limited ("KMBL"/Kotak) in partnership with Myntra, one of India's leading fashion, beauty and lifestyle destinations has announced the launch of its first-of-its-kind co-branded digital fashion & lifestyle credit card.
According to a company statement, the co-branded Kotak Myntra Credit Card will empower fashion-conscious consumers to unlock great value in their savings through unlimited transactions. The card can be availed through a hassle-free digital journey within minutes, across Myntra as well as Kotak mobile applications. Existing Myntra customers will be able to apply for the card through a completely digital journey on the Myntra app itself, the statement adds.
The co-branded credit card is designed with an aim to provide trendy and new age consumers with an apt choice for their fashion needs. The card also aims to tap into the fast-growing fashion e-commerce market in India, which presents a huge opportunity. The growth in fashion e-commerce will be led by digital native customers comprising Millennials, as well as GenZ customer segments.
The Kotak Myntra credit card will be available on MasterCard and RuPay networks.
Addressing the development, Frederick Dsouza, Business Head, Credit Cards, Kotak Mahindra Bank Ltd, said, “Myntra is synonymous with the best in fashion and customer experience. We are excited to partner with Myntra to offer this unique product for discerning fashion enthusiasts. Our partnership is a confluence of all that stands for customer delight and trust. This credit card has been designed with exclusive privileges and unmatched benefits tailored to the lifestyle and fashion shopping habits of our target customers. We are committed to fulfilling their credit needs and delivering unparalleled service.”
Santosh Kevlani, Vice President, Partnerships and Monetization at Myntra, said, "As the first-of-its-kind card in the industry, the Myntra Co-branded Credit Card will be dedicated to fashion shoppers across metros, tier 1, tier 2 & 3 cities, creating stickiness and excellent brand recall. With this collaboration, we aim to enhance our customers' shopping experience on Myntra by offering them an unparalleled and rewarding payment option. The Kotak Mahindra Bank is among India’s largest and most trusted financial institutions, and its position of being a progressive partner bank stands tall and resonates well with a brand like ours. We are confident that this association will help us provide our customers with a seamless and rewarding shopping experience while also enabling them to save more on their purchases.”
Aditya Murthy, Vice President, Digital Partnerships, South Asia, Mastercard, said "Mastercard is delighted to collaborate with Kotak Mahindra Bank and Myntra to bring a unique proposition for consumers who like to stay up to date with the latest in fashion trends. The Kotak Myntra Credit Card is a game-changer in the fashion and lifestyle space, offering unparalleled benefits to consumers who enjoy shopping the wide collection at Myntra.