Mensa Brands is continuing to expand its business in the UAE as it has introduced its brands on the country's e-commerce platforms. Villian, Pebble, and Folkulture have been introduced on Amazon and Noon. It has also launched its FMCG portfolio’s MyFitness Peanut Butter, on Talabat and Noon Minutes.  

Villian which deals with men’s lifestyle essentials has also been introduced on Amazon. With this, the UAE audience has now access to the brand’s range of perfumes, personal care, and lifestyle accessories. While Pebble deals with latest tech and electronics, Folkulture deals with crafts. On the other hand, MyFitness peanut butter is the company's offering for health-conscious consumers, which is all set to debut on Noon Minutes this week. 

"Expanding our footprint to the UAE is more than just a geographical move; it's about sharing the essence of our brands with the world. Villain, Pebble, Folkulture, and MyFitness are pioneers in their respective domains, and we're excited to see them flourish in this new digital landscape", Mr. Ananth Narayanan, founder and CEO of Mensa Brands said.

Mensa Brands is an Indian digital house of brands. The team is led by Ananth Narayanan, previously the CEO of Myntra and Medlife and a senior partner at McKinsey & Company. The company is backed by marquee global investors, including Accel Partners, Falcon Edge Capital, Norwest Venture Partners, Prosus, and Tiger Global Management. It has also secured debt financing from Alteria Capital, InnoVen Capital, Oxyzo, Stride Ventures, and TradeCred.