Bengaluru-based Myntra, a fashion, beauty and lifestyle brand in India has launched ‘Myntra Rising STARS,’ a comprehensive programme to strengthen the direct-to-consumer (D2C) ecosystem in the country. 

This newly-launched programme is looking to onboard 200 digital-first made-in-India fashion, footwear, home and accessories brands in its debut edition in the next four months and will extend end-to-end support services to accelerate their growth.

Through this initiative, the company has claimed that the brands will be able to unlock their growth potential by leveraging Myntra’s proven expertise in brand-building which in turn will drive scale at an optimised cost for brands, propelled by significantly enhanced on and off-app visibility and strategic guidance. As an equal partner in this journey, Myntra will provide full funnel support focusing on building awareness, driving consideration and conversations. 

Speaking on the introduction of the Myntra Rising STARS program, Sharon Pais, Chief Business Officer, Myntra, said, “With evolving fashion preferences, D2C brands are poised to play a key role in fueling the growth of fashion in the country. The launch of the Myntra Rising STARS program will give a boost to 200 digital-first made-in-India brands and put them on an accelerated growth path. The program will enable millions of our customers to have access to their differentiated offerings while enjoying Myntra’s best-in-class experience across discovery, shopping  and delivery.”