Tuesday, July 23, 2024
Outlook India
Outlook Business

Kapil Makhija

By automating its order processing and warehouse activities, the brand will be able to offer an enhanced post-purchase experience to its customers

The partnership enables Wellify to integrate all its warehouses onto a single platform, which allows it to allocate orders to the nearest warehouse automatically

IIFL Securities Limited and CLSA India are the book running lead managers for the issue  

Unicommerce will provide real-time visibility into various aspects such as inventory, order processing, and customer data, which will help the brand in making data-driven decisions

The newly-launched feature eyes to enable the rerouting of unfulfillable orders by automatically reallocating them to the next warehouse or store basis on real-time availability across multiple stores and warehouses

The Unicommerce’s post-purchase technology stack will power operations across its 38 stores and one warehouse

The company claims to manage its 9 sale channels through the Unicommerce platform, including its brand website and various marketplaces

The partnership will allow retailers to use either platform to seamlessly integrate both solutions to optimise costs while improving operational efficiency and faster order processing