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Forever New Powers its Omnichannel Business with Unicommerce Tech Stack

The Unicommerce’s post-purchase technology stack will power operations across its 38 stores and one warehouse

Forever New Powers its Omnichannel Business with Unicommerce Tech Stack

Outlook Start-Up Desk

POSTED ON April 28, 2023 12:43 PM

Forever New, a Melbourne-based premium fashion brand, has deployed the end-to-end post-purchase technology stack of Unicommerce to strengthen its omnichannel operations. Forever New is leveraging technology to build robust operations and enhance consumers' shopping experience. The company decided to enhance its tech stack with the Unicommerce Omnichannel application after using order management and warehouse management applications for over five years.

The omnichannel platform by Unicommerce will allow the company to improve the consumer shopping experience by connecting all online and offline sales channels on a single platform. The company has successfully deployed end-to-end solutions at 38 stores and 1 warehouse located throughout the country. Additionally, Forever New intends to integrate more stores into the platform in the coming years.

The integration of all the stores and its warehouse on a centralised platform will allow Forever New to offer ship-from-store service to its customers further enabling the brand to switch orders between its warehouse and stores thereby exposing more inventory and wider assortment leading to faster service. It will also enable them to optimise operational processes while providing a holistic brand experience and increasing upselling and cross-selling opportunities.

At present, the company has a sizable catalog count of items available on multiple marketplaces as well as its own website and physical stores. The brand strives to maintain a consumer-centric approach by leveraging Unicommerce's technology suite to improve the post-purchase experience.

“We have made Omnichannel capabilities a top priority in order to provide excellent customer satisfaction. Our company has been focusing on this area for the past couple of years and has a long-standing partnership with Unicommerce. The technology provided by Unicommerce will help further strengthen our operations across India and enhance the shopping experience for our patrons who enjoy exploring new collections across various sales channels," said Dhruv Bogra, country head, Forever New.

"We have always focused on empowering our clients with technology to enhance the post-purchase experience and streamline operations. Our order management and warehouse management application has helped so many brands in their e-commerce operations and now our Omnichannel application has further strengthened our products portfolio, enabling brands to offer a seamless shopping experience through a single stack," added Kapil Makhija, CEO (chief executive officer) of Unicommerce.

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