Piramal’s health and wellness D2C platform, Wellify has joined hands with  Unicommerce, an e-commerce enablement SaaS platform, to streamline its supply chain and elevate the post-purchase experience for its end consumers.  

The company will be managing orders and warehouse operations for Little's, Lacto-calamine, Tri-activ, I-feel, Ourdaily and Sloan's through the Unicommerce platform.   

Wellify has deployed Unicommerce's order management and warehouse management solutions to enhance warehouse operations and accelerate order processing, the e-commerce enablement platform said in a statement. 

This partnership enables Piramal’s arm to integrate all its warehouses onto a single platform, which allows it to allocate orders to the nearest warehouse automatically and streamlines order management processes.   

The Unicommerce platform has also provided a batching facility for products that have an expiration period.  

It allows the brand to automatically allocate products from the batch with the most recent expiration date and shields such crucial deliveries by making the order process error-free.  

Additionally, the platform’s centralized window offers complete visibility of orders and inventory, simplifying its operations across multiple warehouses.   

Wellify is an initiative of Piramal’s consumer products division, which is among the leading players in the self-care space in India and is one of the flagship businesses of the Piramal Group.  

Kapil Makhija, CEO of Unicommerce, commented, “Unicommerce has strategically established a strong foothold in the Indian market, with a track record of success across diverse industry sectors. Our scalable and robust product architecture gives us an edge and makes us a preferred choice of companies looking to accelerate their business growth.”  

On the partnership Nitish Bajaj, CEO, Piramal (Consumer Pharma Division) said, “Our primary objective is to provide an excellent customer experience while strengthening our position in the eHealth sector. Unicommerce stands out as one of the top-notch integrated supply chain technology platforms for e-commerce enterprises in India, and we are delighted to have them as our partners.” 

Makhija founded start-up has filed its Draft Red Herring Prospectus (DRHP) with the market regulator, the Securities and Exchange Board of India (SEBI), for its initial public offering (IPO).     

The company claims to have been making a profit since FY2021. According to the DRHP, it recorded a 52.56 per cent revenue growth in FY 23, which was up from 47.55 per cent in FY 22. As of September 2023, it achieved an Annual Recurring Revenue (ARR) of Rs 103.74 crores.