Unicommerce has announced its collaboration with Tasva, the men’s ethnic wear brand from Aditya Birla Fashion and Retail Ltd. (ABFRL) and Indian designer Tarun Tahiliani. Tasva has deployed Unicommerce’s omnichannel application to elevate the shopping experience for its customers across its stores in the country.
Unicommerce with its application, will integrate the brand’s online and offline channels, leading to an efficient order and fulfillment process, eventually reducing delivery time and costs. Tasva operates through its exclusive brand outlets, e-commerce websites and marketplaces, and has implemented the Unicommerce platform.
Unicommerce will provide real-time visibility into various aspects such as inventory, order processing, and customer data, which will help the brand in making data-driven decisions to ensure that the end customers receive the best possible shopping experiences.
Speaking about the association, Kapil Makhija, CEO of Unicommerce said “India’s retail industry is at the cusp of the Omnichannel revolution, where every brand is trying to integrate all its sale channels. We want to ensure that we offer robust technology support to all our clients and support them in their Omnichannel journey. We are glad to partner with TASVA and ensure that our technology will allow them to enhance the post-purchase experience and streamline operations across sales channels."