New Delhi-based Timex India has collaborated with Unicommerce for its e-commerce operations. As part of the collaboration, it has deployed Unicommerce’s order management and warehouse management platforms at its warehouse to further strengthen its e-commerce business operations and elevate the post-purchase experience for its online buyers.  

The company claims to manage its nine sale channels through the Unicommerce platform including its brand website and various marketplaces.

This partnership aims to enhance the customer experience by further building the efficiency of Timex India's logistics and order fulfilment processes. Unicommerce's advanced platform will provide Timex India with real-time visibility and control over its orders, inventory, and shipments. This will enable the brand to dispatch orders faster and improve overall customer satisfaction.

Unicommerce has claimed to build centralised operations for such multiple brands under the Timex portfolio through its platform to support Timex in delivering superior consumer experience. This has led to simplified logistics management and order management and reduced return orders. The centralised dashboard by Unicommerce provides complete visibility of all the orders across marketplaces and brand websites and, also helps automate warehouse operations to ensure faster and more accurate deliveries of online orders.

Speaking on the partnership, Deepak Chabbra, managing director of Timex Group India, said," Our partnership with Unicommerce is a strategic move to enhance our e-commerce capabilities and stay ahead of the curve in a highly competitive market. With Unicommerce's platform, we will be able to manage our operations more efficiently, reduce errors, and improve our turnaround time further for order fulfillment. This will help us in our ongoing journey of delighting our customers through a seamless and hassle-free shopping experience, ultimately driving customer loyalty and business growth."
 
Talking about the development, Kapil Makhija, CEO of Unicommerce, said, “e-commerce operations require a specialised approach to support their growth. Unicommerce provides an integrated platform for strengthening a brand’s e-commerce supply chain. Timex is one of the biggest names in the watch industry.  We are elated to have them on our platform and support them in the next phase of their growth journey.