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Fashion Accessories Brand Accessorize London Taps Unicommerce For Its E-commerce Operations

By automating its order processing and warehouse activities, the brand will be able to offer an enhanced post-purchase experience to its customers

Fashion Accessories Brand Accessorize London Taps Unicommerce For Its E-commerce Operations

Outlook Start-Up Desk

POSTED ON February 22, 2024 8:28 PM

Fashion accessories brand Accessorize London has adopted Unicommerce, an e-commerce enablement SaaS platform, to strengthen its e-commerce supply chain. By automating its order processing and warehouse activities, the brand will be able to offer an enhanced post-purchase experience to its customers.

Accessorize London, which operates under the parent name Planet Retail Holdings, has deployed Unicommerce’s multi-channel order management and warehouse management system to automate order processing from across its brand website and marketplaces. The latter’s technology will streamline its warehouse activities by allocating orders to the nearest warehouse, thus leading to faster deliveries to its customers. The platform will also help optimize its returns management process minimizing its return orders and enhancing the post-purchase experience for its customers.

With an exclusive focus on e-commerce and retail, Accessorize London further plans to adopt Unicommerce’s omnichannel retail management system to seamlessly process orders across all physical and digital channels. The fashion brand currently processes an average of over 20000 orders per month using Unicommerce’s platform.

Speaking about the partnership, Kumar Saurabh, CEO of Planet Retail Holdings said, “We are presently in the phase of creating a collection tailored specifically for India, collaborating closely with our design team in the UK. As we expect e-commerce to take a larger share of our revenue in the coming years, our partnership with Unicommerce is another step towards building our operational strength and our focus on providing a seamless shopping experience to our customers.”

Kapil Makhija, MD and CEO of Unicommerce said, “Accessorize London prioritizes e-commerce and direct-to-consumer channels to ensure widespread accessibility, and our dedication lies in providing top-notch technological support to businesses, elevating their post-purchase journey and creating an impact on their business performance.”

As of the quarter ending September 2023, Unicommerce has achieved over 750 million Annual Transaction run-rate, serving over 3500 customers, managing more than 8000 warehouses, and processing orders from 1900+ stores through its platform. It has filed a draft red herring prospectus with the Securities and Exchange Board of India, with IIFL Securities Limited and CLSA India as its book running lead managers.

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