The round included participation from Eduardo Saverin, co-founder of Facebook, and existing investors, including Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures
The roll-out of this storefront on Amazon.in is aimed to fill the current market gap and address specific needs of Gen Z, which seeks to experiment with fashion and has varied requirements in styles, size, brands and fitting
Neobrands will reportedly be a house of brands across multiple fashion categories, including everyday fashion, denim, athleisure and performance wear categories
The company is planning to allocate the funds to augment its operations and scale its online reach and also enhance research and development of high-end performance clothing
