Snapdeal, an e-commerce giant announced that it has started receiving orders through Open Network for Digital Commerce (ONDC). The go-live achieved earlier this month will offer seamless access to Snapdeal’s vast selection of value merchandise to all buyers using ONDC.

The initial orders via ONDC have flown in from cities like Ajmer (RJ), Gurdaspur (PB), Aligarh (UP), Indore (Madhya Pradesh), Kakinada (AP), Amravati (MH) to name a few and are said to be primarily focused on home and kitchen products including bedsheets, towels, utensils, storage and serving sets and kitchen tools. 

ONDC’s focus on expanding the online opportunity in India and creating a more inclusive e-commerce ecosystem is well matched with Snapdeal’s focus on growing e-commerce beyond just brands and urban users, said Snapdeal, adding that most of the products listed on Snapdeal are in the sub-Rs 1000 price range and are designed to serve the user's functional needs with good-quality, value-priced products.

As part of this collaboration with ONDC, buyers coming via ONDC are able to access a large catalogue covering home and kitchen products. Snapdeal is also reportedly in the process of expanding access to fashion and beauty and personal care categories. The fashion category will include apparel, footwear and accessories for kids, women and men. The accessories include fast-selling products like wallets, belts, sunglasses and watches. The personal care category will include skin care, hair care and oral care products and deodorants, while the beauty category will include a range of make-up products including lipsticks, nail polish and eye make-up.

Snapdeal will continue building on its collaboration with ONDC to enable Bharat’s small and medium enterprises, sellers and emerging brands to grow their business by tapping into customers across India through ONDC. 

“As we go live on ONDC, we would like to reiterate our belief that enabling India’s existing retail players, especially MSMEs, to embrace the online opportunity is the best way for India to reap the digital dividend for the largest section of society. We would also like to acknowledge the prompt and extensive support from the ONDC team and look forward to deepening this partnership to serve India’s mega cohort of value-savvy buyers," said Himanshu Chakrawarti, chief executive officer (CEO) of Snapdeal Market Place.

“We’re excited to have Snapdeal join the ONDC network with its repertoire of merchants from across the country with special focus to MSME among others. This is in line with that inclusive agenda of ONDC providing equal opportunities for big and small enterprises,” added T. Koshy, CEO of ONDC.