ARMOUR HEAVY (AH) a performance wear brand has recently raised Rs 1.6 crore in pre-seed funding led by India Accelerator. 

The Delhi- NCR-based brand has claimed to exhort toughness and graceful designs that are synonymous with its name and tagline; ‘Stop at Nothing’. The company aims to be a pure-play D2C (direct-to-consumer) brand and is currently operating from its state-of-the-art eCommerce marketplace. 

Started in January 2021, by captain Rahul Rai, AH eyes to offer high fashion clothing augmented with high-performance material offering comfort, dimensional stability and unique attributes to amplify wearer performance. 

The company is planning to allocate the funds to augment its operations and scale its online reach and also enhance research and development of high-end performance clothing.

Commenting on the investment decision, Abhay Chawla, founding Partner and chief operating officer(COO) of India Accelerator said, “Performance wear market is highly dominated by Western culture or international brands. We are thrilled to have come across Armour Heavy – a brand that has what it takes to be aspirational with the discipline and dedication of a military veteran at its helm. We are confident about its business plans and look forward to the brand making strides in the Indian market.”

Rahul Rai, the founder and chief vision officer (COO) of Armour Heavy said, “The term Armour Heavy is military in origin that means the undefeatable! It is with the same spirit with which we are building AH. These are founding years and there is a lot of ground to cover. The satisfying part is that all is going as the plan. We are proud that our investors have bestowed their trust in us and now building AH is a common vision of the many who are invested with us.”

AH has been one of the finalists in India’s top investor tanks – Horses Stable Season 4 (Click Here to access the pitch) and Shark Tank India Season 1. It has also been recognized by Indian Achievers Forum and CEO Insights Magazine as 10 Best Leaders in Fashion Start-ups 2022.