Fashinza, a B2B apparel manufacturing startup focusing on global fashion supply chains, launched its design lab in Gurugram. Aimed at building a robust product research and development (R&D) infrastructure, it will research the latest trends and innovations in material and design and help take those products to market quickly.

Product R&D is a significant component of apparel supply chains. Products developed in Fashinza's design lab automatically identify relevant fabric and trim sources to ensure seamless bulk production without compromising on quality and time.

Pawan Gupta, CEO of Fashinza, said, "We are excited to launch our cutting-edge product R&D facility, equipped with the latest tech innovations. This new unit represents our commitment to innovation and excellence, empowering us to explore novel textile solutions, refine our craftsmanship and set new industry benchmarks for quality and performance."

Fashinza's new facility is spread across a sprawling 3000 square feet, with a lineup of the latest tech-backed machinery and equipment. It aims to bring down the new product development cycle to as little as one week. 

The tech-first design lab supports digitally driven and expedited manufacturing processes. The facility boasts digital tools for pattern making, in-house costing and consumption calculators for an optimised design and manufacturing process.
Fashinza further bolsters the process by inducing the brands with new designs weekly for quick feedback in each iteration. Eventually, it will reduce the time-to-market and minimise fabric wastage in manufacturing.

Presently, the design lab is developing 1,500 new designs per month. With the new setup, Fashinza aims to produce more than 20000 new designs within the first year of its launch.

Founded in 2020, Fashinza is a tech-enabled design-to-delivery apparel manufacturing platform for fashion brands, retailers and manufacturers. The AI platform predicts upcoming trends and designs by crunching data and provides fashion brands with real-time production updates on one platform.

To empower SMB manufacturers with the latest designs and industry 4.0 solutions, the new design lab will contribute to Fashinza's universal goal to create a sustainable supply chain by 2030 from design to delivery.

Launched in 2020, the platform simplifies fashion brands' ethical sourcing and production process based on an exclusive working model with suppliers. The technology-first platform empowers brands with greater reliability, transparency, speed and agility for an exceptional customer experience. 

 It offers complete textile production solutions to fashion firms ranging from startups to large retailers. The company assists businesses in locating the right manufacturers and then manages the full production process, including fabric procurement, costing, sample, production, quality control, and delivery. 

Once a brand subscribes to the Fashinza services, they do not need to commit time to any production-related work. This helps brands reduce inventory forecasting errors and produce goods with complete transparency and minimal effort