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Fashion Platform STUMBL Partners With Fashion Creator Masoom Minawala

Masoom Minawala, who is Forbes 30 under 30 fashion creator, invests in STUMBL and joins as a strategic advisor

Fashion Platform STUMBL Partners With Fashion Creator Masoom Minawala

Press Trust Of India

POSTED ON March 02, 2023 2:53 PM

Fashion Platform, STUMBL, has joined hands with fashion creator Masoom Minawala. Masoom, who is a Forbes 30 under 30 and one a popular fashion creators in India has invested in STUMBL and will be coming onboard as a strategic advisor.

With this one of its kind partnership, STUMBL aims to bring top fashion creators on its platform to curate and recommend fashion that gives young women the freedom and confidence to discover their unique style. The brand aspires to build an open and honest community where there is a strong sense of belonging, a place where one can express their authentic self without any judgement, and be able to meet their tribe of unique people, creators and brands. Masoom as a strategic advisor will advise the team at STUMBL and help the company acquire and retain top fashion creators.

Launched in Dec 2022 by Maruthy Ramgandhi, Ayyappan Lakshmanan and Abhishekk Handa, the start-up has been gaining good traction. The brand also raised $1.6 million from Saama Capital, Whiteboard Capital and notable angel investors. Since its launch, STUMBL has served more than 10,000 young women and 20 per cent of them have been repeat customers ever since. 

Hyper-personalisation of supply and shopping format for young women, strong creator community contributing to real-time style curations, and content marketing are key differentiating factors that STUMBL wants to focus more on. For new-age fashion brands which are caught in the highly competitive, discounting game on large marketplaces and finding it difficult to reach their target group, STUMBL provides the right platform to target young women in a style-centric fashion.

“Fashion choices among women of today are much more unique and aspirational. It is dynamic and a lot driven by pop culture and OTT trends. Baggy clothes, K-fashion, Corsets, Bodysuits, Bralettes, Co-ords are our top selling styles right now.  We work with creators to drop new styles every alternate day and keep our eyes peeled for new trends almost on a daily basis. Our vision is to be the number one fashion platform for women of today. A platform that will give them the fastest and most reliable access to latest fashion trends,” said Maruthy Ramgandhi,co-founder and chief executive officer (CEO) of STUMBL.

He further adds, “We are building this new, highly engaged shopping experience with social interaction at its core, providing our users with shoppable moodboards. Think of Instagram or Pinterest with shop-as-you-scroll functionality that marries discovery and commerce.”

“I am thrilled to be a part of STUMBL’s journey both as an investor and strategic advisor. Their real-time supply chain which brings the latest trends to customers at a brisk pace, and creator-focused shopping approach have the power to not only revolutionise the traditional fashion landscape, but to also provide consumers with an unparalleled personalised shopping experience,.” observed  fashion creator and investor Masoom Minawala.

According to industry reports, fashion as a category is currently 12 per cent of e-commerce sales in India. By 2027, the category is projected to grow to 30 per cent of e-commerce sales. Almost one-third of fashion commerce in India will happen online, majorly driven by GenZ and young millenials. STUMBL is well positioned to capture this opportunity as they are building a one-of-the-kind fashion platform targeted at the right audience. Masoom’s addition to the team will further strengthen the brand.

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