Nextiva, a conversation platform, has acquired Simplify360, an AI (artificial intelligence) customer experience platform based in India. 

Simplify360 uses AI and automation to enable over 5,000 global businesses to deliver customer support across multiple channels, including email, live chat, social media, online reviews and e-commerce. Some of Simplify360’s customers include Amazon, Honda, HP, Nestle, HDFC, Hyundai, Canon and Xiaomi. 

The purchase amount has not been disclosed. 

“Conversations are the fuel of business growth. From day one, Nextiva’s vision has been to bring together all communication channels into a single stream of conversations with productivity, customer and contact management, and collaboration tools. We are on a mission to put an end to unhappy customers and frustrated teams,” said Tomas Gorny, co-founder and CEO (chief executive officer) of Nextiva. 

“No more time wasted toggling between multiple applications – Nextiva keeps teams productive and connected with customers, colleagues, and vendors from wherever they are in the world,” he added.

“Joining forces with Nextiva is an ideal fit for Simplify360 as we share a vision to make amazing customer experiences available to every business,” said Rohit Gupta, co-founder and CEO of Simplify360.

“We are excited to partner with Nextiva to accelerate our shared mission on a global scale, and empower businesses around the world to rise to the customer experience challenge, and win,” Gupta added.

The acquisition of India-based Simplify360 opens the door to the Asia-Pacific market for Nextiva as the company expands to support more businesses globally. Backed by Goldman Sachs, and with over 50 patents to its name, Nextiva was valued at $2.7 billion dollars by its first and latest financing round in late 2021.