Awarathon, a seed-funded artificial intelligence (AI)-based video-roleplay-led sales coaching platform, has launched the world's first sales simulator with an AI-generated persona named Trinity. It helps organisations train their sales force in a digital environment, replicating a real-life sales pitch. 

The sales enablement platform has analysed more than 4,00,000 videos with the help of AI and has more than 50,000 users in various trusted brands. Awarathon is a digital multi-universe app that creates a one-on-one AI-led immersive training experience. 

In simple imagery, it is a digital training arcade high on AI! Think rapid-fire questions, gamified sales training, answer-based questions and instant reports. 

The gaming format keeps the engagement strong, while the customised training arena allows an organisation to hone the knowledge of their new and existing sales task. It even conducts upskilling and reskilling training to keep up with the evolving markets.

Say Hello To Trinity

A sales representative interacts with Trinity on a phone camera or web screen to engage in an interactive video role-play. The AI persona can enact various circumstances and enact the role of an angry customer, a cheerful buyer, or even a doctor with experience of two to 25 years, depending on a company's need. 

The engagement is built to train a sales rep to probe clients for crucial information. Trinity is intelligent enough to have a conversation. If you fool it, it simply bids you goodbye (like a real client would)! 

The tool reads, records and translates a performance into a detailed report for team leaders to track every participant's progress. From deciphering gestures, clarity of thought, and confidence to key knowledge and skill parameters, the assessment tool provides actionable feedback using scorecards and dashboards within the app. 

The company has been co-founded by Harshal Shah, a Harvard Law School alumni, ex-lawyer, and web entrepreneur Rahul Ghatalia. They created Awarathon with a focus on bringing AI-driven innovations in learning and development programmes for sales training. 

Shah said, "The sales team is the backbone of every organisation. Learning plays a vital role in helping a sales force to correctly represent an organisation and maintain consistency of quality and brand tone. You can't practice a sales pitch in front of a client. You will lose that client. Using AI, we have created a practice environment with virtual circumstances to prepare a sales team to face a real client. All this increases the probability of closing a sales pitch with an actual sale." 

Co-founder Rahul Ghatalia said, "What began with the simple challenge to improve training effectiveness has brought us to launching Trinity - the world's only AI Simulator. It is bestowed with the power to add value to training by preempting a real pitch scenario and generating questions based on real-time answers."

Awarathon claims that its products have recorded up to a 25 per cent increase in sales, a 40 per cent reduction in new hire onboard time and a 60 per cent reduction in training cost. It was featured by G2 (Globally Recognised Software Rating Platform) as one of the most promising start-ups in the High Performer category for 2022 and 2023. The start-up was also recognised by the Department of Industrial Policy and Promotion (DIPP) under the Start-Up India Program.