Sunday, April 28, 2024
Outlook.com
Outlook India
Outlook Business

Amazon To Invest Up To $4 Billion In AI Start-Up Anthropic

AWS will become Anthropic’s primary cloud provider for mission-critical workloads, including safety research and future foundation model development

Amazon To Invest Up To $4 Billion In AI Start-Up Anthropic
POSTED ON September 25, 2023 2:06 PM

Amazon and Anthropic have joined hands to bring together their respective expertise in safer generative artificial intelligence (AI) and accelerate the development of Anthropic’s future foundation models, making it widely accessible to Amazon Web Services (AWS) customers.

As part of the expanded collaboration, Amazon will invest up to $4 billion in Anthropic and have a minority ownership position in the company. Further details were not disclosed.

Anthropic will use AWS Trainium and Inferentia chips to build, train, and deploy its future foundation models. The two companies will also collaborate in the development of future Trainium and Inferentia technology.

AWS will become Anthropic’s primary cloud provider for mission-critical workloads, including safety research and future foundation model development. Anthropic plans to run most of its workloads on AWS, further providing it with the advanced technology of the world’s leading cloud provider.

Anthropic has made a long-term commitment to provide AWS customers worldwide with access to future generations of its foundation models via Amazon Bedrock, AWS’s fully managed service. Additionally, it Anthropic will provide AWS customers with early access to unique features for model customization and fine-tuning capabilities.

Amazon developers and engineers will be able to build with Anthropic models via Amazon Bedrock so they can incorporate generative AI capabilities into their work, enhance existing applications, and create net-new customer experiences across Amazon’s businesses.

“We have tremendous respect for Anthropic’s team and foundation models, and believe we can help improve many customer experiences, short and long-term, through our deeper collaboration,” said Andy Jassy, Amazon CEO. “Customers are quite excited about Amazon Bedrock, AWS’s new managed service that enables companies to use various foundation models to build generative AI applications on top of, as well as AWS Trainium, AWS’s AI training chip, and our collaboration with Anthropic should help customers get even more value from these two capabilities.”

“We are excited to use AWS’s Trainium chips to develop future foundation models,” said Dario Amodei, co-founder and CEO of Anthropic. “Since announcing our support of Amazon Bedrock in April, Claude has seen significant organic adoption from AWS customers. By significantly expanding our partnership, we can unlock new possibilities for organizations of all sizes, as they deploy Anthropic’s safe, state-of-the-art AI systems together with AWS’s leading cloud technology.”

An AWS customer since 2021, Anthropic claims that its foundation model, Claude, excels at a wide spectrum of tasks. These range from sophisticated dialogue and creative content generation to complex reasoning and detailed instruction while maintaining high reliability and predictability. Its 100,000 token context window can securely process extensive amounts of information across all industries, from manufacturing and aerospace to agriculture and consumer goods, as well as technical, domain-specific documents for finance, legal, and healthcare industries.

AWS generative AI announcement as the company continues to expand its unique offering at all three layers of the generative AI stack. At the bottom layer, AWS continues to offer compute instances from NVIDIA as well as AWS’s own custom silicon chips, AWS Trainium for AI training and AWS Inferentia for AI inference.

At the middle layer, AWS is focused on providing customers with the broadest selection of foundation models from multiple providers where customers can then customise those models, keep their own data private and secure, and seamlessly integrate with the rest of their AWS workloads—all of this is offered through AWS’s new service, Amazon Bedrock.

With today’s announcement, customers will have early access to features for customising Anthropic models, using their own proprietary data to create their own private models, and will be able to utilize fine-tuning capabilities via a self-service feature within Amazon Bedrock. At the top layer, AWS offers generative AI applications and services for customers like Amazon CodeWhisperer, a powerful AI-powered coding companion, which recommends code snippets directly in the code editor, accelerating developer productivity as they code.

As part of this deeper collaboration, AWS and Anthropic are committing to help customers get started with Claude and Claude 2 on Amazon Bedrock, including through the AWS Generative AI Innovation Center, where teams of AI experts will help customers of all sizes develop new generative AI-powered applications to transform their organizations.

Customers accessing Anthropic’s current models via Amazon Bedrock are building generative AI-powered applications that help automate tasks such as producing market forecasts, developing research reports, enabling new drug discovery for healthcare, and personalizing education programs.

Enterprises already taking advantage of this advanced technology include travel media company Lonely Planet; asset management firm Bridgewater Associates and LexisNexis Legal & Professional, a global provider of information and analytics serving customers in more than 150 countries.

“We are developing a generative AI solution on AWS to help customers plan epic trips and create life-changing experiences with personalized travel itineraries,” said Chris Whyde, senior vice president of engineering and data science at Lonely Planet. “By building with Claude 2 on Amazon Bedrock, we reduced itinerary generation costs by nearly 80 per cent when we quickly created a scalable, secure AI platform that organizes our book content in minutes to deliver cohesive, highly accurate travel recommendations. Now we can re-package and personalize our content in various ways on our digital platforms, based on customer preference, all while highlighting trusted local voices.”

“At Bridgewater, we believe the global economic machine can be understood, so we strive to build a fundamental, cause-and-effect understanding of markets and economies powered by cutting-edge technology,” said Greg Jensen, co-CIO at Bridgewater Associates. “Working with the AWS Generative AI Innovation Center, we are using Amazon Bedrock and Anthropic’s Claude model to create a secure large language model-powered Investment Analyst Assistant that will be able to generate elaborate charts, compute financial indicators, and create summaries of the results, based on both minimal and complex instructions. This flexible solution will accelerate the more mundane, yet still involved, steps of our research process, enabling our analysts to spend more time on the difficult and differentiated aspects of understanding markets and economies.”

“We are working with AWS and Anthropic to host our custom, fine-tuned Anthropic Claude 2 model on Amazon Bedrock to support our strategy of rapidly delivering generative AI solutions at scale and with cutting-edge encryption, data privacy, and safe AI technology embedded in everything we do,” said Jeff Reihl, executive vice president and CTO at LexisNexis Legal & Professional. “Our new Lexis+ AI platform technology features conversational search, insightful summarisation, and intelligent legal drafting capabilities, which enable lawyers to increase their efficiency, effectiveness, and productivity.”

Amazon and Anthropic are each engaged across a number of organisations to promote the responsible development and deployment of AI technologies, including the Organization for Economic Cooperation and Development (OECD) AI working groups, the Global Partnership on AI (GPAI), the Partnership on AI, the International Organization for Standardization (ISO), the National Institute of Standards and Technology (NIST), and the Responsible AI Institute. In July, the two companies joined President Biden and other industry leaders at the White House to show their support for a set of voluntary commitments to foster the safe, secure, responsible, and effective development of AI technology. 

  • Related Articles

    Multi-Channel Fulfilment streamlines the order fulfillment process for off-Amazon customers, by leveraging Amazon’s pan-India presence

    Amazon Unveils Multi Channel Fulfilment for Sellers, Retailors, Brands And Manufacturers In India

    This will give PingSafe access to co-sell support and benefits to connect with AWS field sellers globally, who service millions of active AWS customers

    PingSafe Joins AWS ISV Accelerate Program

    It will use Amazon CodeWhisperer with over 50,000 HCLTech engineers, cloud practitioners and developers

    HCLTech Collaborates With AWS To Accelerate GenAI Adoption