Amazon.in announced the launch of Multi-Channel Fulfilment (MCF) in India. MCF will facilitate sellers including D2C brands, manufacturers, and retailers from across industries can transform their fulfillment operations and enhance their customer experience by leveraging Amazon's pan-India presence. 

Through MCF, Amazon democratises customer order fulfillment and enables sellers to expand their market reach in India by leveraging Amazon's extensive coverage of 100 per cent of India's serviceable pin codes (20,000+ pin codes), opening up new business opportunities, the company said in a statement.   

MCF makes it easy for sellers to create orders for their off-Amazon shoppers, track them, and generate tax invoices while ensuring swift shipping and faster delivery. It simplifies the fulfillment process for sellers, enhances customer experience, and offers opportunities for increased sales. With MCF, sellers can automate their off-Amazon orders, thus removing complexities and simplifying the entire order fulfillment process, it added.   

“The challenges of digitisation, limited reach, and productivity constraints often hamper the expansion of medium and small-scale brands, along with other challenges like inventory tracking and high shipping costs. Multi-Channel Fulfilment addresses these challenges through comprehensive and best-in-class solutions for all their fulfillment needs. It allows sellers to focus on core business activities like product development, marketing, and customer service,” said Vivek Somareddy, vice president, of Fulfilment Channels and Global Trade, Amazon India. 

“This innovative fulfillment solution ensures super-fast delivery, 24x7 fulfillment of customer orders, and removes the need for inventory pooling for separate sales channels. Its seamless integration, advanced technology, best-in-class fulfillment, vast delivery coverage, advanced tracking, and comprehensive support enable sellers to thrive in the Indian market. Efficient and reliable fulfillment through Multi-Channel fulfillment by Amazon can positively impact a seller's brand reputation, leading to increased customer trust and loyalty,” added Vivek. 

MCF offers key benefits including expanded customer reach, improved order fulfillment, reduced operational complexity, cost and time savings, inventory management, faster shipping, automated order processing, and flexibility to fulfill customer orders.