Aampe, the AI-native user engagement platform has raised a $7.5 million Pre-Series A funding round led by Matrix Partners India and Peak XV Partners (formerly Sequoia Capital India and SEA). The new capital will support product development and fuel growth as the company continues its rapid global expansion.  

The company’s Agentic AI tracks and adjusts to each user's unique replies, clicks, and following actions in response to each message they get, turning the commercial messaging of an app into a personalised experience. Marketing professionals can then compile the user insights into a straightforward dashboard to better understand specific user preferences, habits, and motivations. 

“AI dramatically alters how we build software, making the older 'rules engine' generation of software increasingly obsolete,” said Paul Meinshausen, co-founder and CEO of Aampe. “Marketers have been forced to define rigid paths for their users that ignore their individuality and diversity. Generic segmentation leads to frustration, reduced engagement, and slower growth. Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides.”  

With its latest funding, It has now raised a total of $9.3 million since its founding in 2020. The start-up currently serves over 50 million users each month, delivering impactful results for a diverse range of customers, such as HAAT, IntelyCare, PayU, Swiggy, and ZALORA, among others, and is growing its customer base across Asia, Europe, and North America. 

The start-up is an AI-native user engagement platform for consumer mobile apps. Without replacing existing CRM systems, its customers can create personalised omnichannel customer experiences proven to increase customer engagement and retention. In the first eight months of 2023, Aampe's MRR grew at a compound monthly growth rate of 32 per cent according to the information provided by the company.