Friday, April 26, 2024
Outlook.com
Outlook India
Outlook Business

Matrix Partners India

Aampe automates content creation, experimental design, and conversion tracking, among other uses

SBI Investment and Evolvence Capital led the funding round, in addition to investors like Accel, Matrix Partners India, Prosus Ventures and Tiger Globaltag

The incremental shoppers have largely come from tiered cities with Tier 3 constituting 46 per cent of it

The company has over 700 employees across India

Apart from Matrix Partners India, Multiply Ventures, Better Capital, Citius Ventures and marquee angel investors like Sujeet Kumar and Hans Tung have also participated in the funding round