Mensa Brands, a D2C (direct-to-consumer) House of Brands in India, has launched Folkulture, a modern home decor label in the Indian market. 

The company has claimed that its latest innovation Folkulture eyes to transform the home decor market in India with its line of products that blend innovative design with deep cultural heritage. The core proposition revolves around celebrating India's rich cultural heritage through premium quality, sustainable, modern, and distinctive designs and it is focussing on providing products that exhibit superb craftsmanship and meticulous attention to detail. 

In the coming month, the company is planning to introduce a new set of products. 

Founded in 2021, Mensa has claimed to offer a diverse range of products across three main categories, kitchen and dining, home fragrances, and lifestyle.

Speaking about the launch, Ananth Narayanan, Founder & CEO of Mensa Brands, said, "The Indian home décor market is growing rapidly, and we see immense potential in this sector for the coming decade. This is the right time to bring Folkulture to India, where Indians are focusing on sustainable yet beautiful décor options for their homes. We have kicked off our journey in India through Folkulture’s direct-to-consumer website so that we can build a strong community and launch products based on our consumer’s preferences. Since the partnership, the brand has grown 150% and we believe that we can eventually build it into a Rs. 500Cr brand.”

“Since our partnership with Mensa, we have significantly accelerated growth and built capabilities needed to create a global home décor brand. Leveraging Mensa’s tech, operations and marketing teams, we have successfully launched new product categories in the US like Folkessence as well as collaborated to launch the brand in India via D2C," added Chaiti Jain and Rinkesh Mehta, Co-Founder of Folkulture.