Meolaa, a digitally-native sustainable consumer products e-commerce platform, has announced the conclusion of its seed funding round, securing an impressive $2 million in investment. The funding round was led by Turbostart.

The company, founded by 23-year-old Ishita Sawant, is the fastest-growing one-stop store for high-performance, environmentally responsible items tailored for Gen Z. It has an exceptional portfolio of over 1500 companies and an assortment of 125,000+ products covering six diverse categories.  

Ishita Sawant, founder of Meolaa, expressed her enthusiasm about this significant milestone, saying, "Meolaa’s Seed funding is a stepping stone in our journey towards a world where all choices are sustainable choices. We aim to enable customers to shop with confidence knowing everything you buy from us is good for you, your family, and the planet. We are excited to partner with Turbostart to accelerate our journey towards empowering a sustainable revolution through our marketplace of 1500+ vetted brands. We plan to deploy these funds towards building our team for our next stage of growth, establishing Meolaa as the trusted platform for sustainable consumer products, and enabling thousands of happy customers to build a healthier life.” 

Ganesh Raju, founder of Turbostart says "We are confident about our recent investment in Meolaa, a purpose-led e-commerce platform, curated for the newer generation. This marks an exciting milestone as one of Turbostart’s initial investments with many more to follow in the e-commerce space. Current trends show that Generation Z prioritises sustainable buying decisions over brand names, making a compelling case for the platform's potential. Beyond financial support, Turbostart is strategically poised to aid Meolaa's global expansion, with a specific emphasis on regions including the Middle East and Africa, the United States, and Singapore." 

The pre-seed investment round for the start-up, which took place in March 2022, also totaled $165,000. This round of funding supported Meolaa's objective to build a community of conscious customers and purpose-driven brands and helped to jump-start the company's growth. Meolaa declared in March 2023 that the Manipal Group (Family Office of Dr. Ranjan Pai) is managing its seed round. Meolaa had over 3 lakh users as of March 2023 and a workforce of 20 employees. its purpose-led, curating, experience-driven platform is in line with what customers want, as seen by the 100 per cent MoM increase in orders, users, and GMV since its start in January 2023.