Ruark, an audio brand from the UK, and Creative Newtech (NSE: Creative), a market entry expert, have partnered to make them available in India. Ajita Hathlia, Deputy Director, Trade and UK Exports, South Asia, British High Commission, and Farhad Unavala, Senior Trade Advisor, Lead for Western India - technology, education, innovation, and smart Cities, were present at a press conference to announce Ruark UK's entry into India, along with Ketan Patel, CMD, Creative Newtech, and Richard Mckinney, Global Marketing and Sales Director. 

In her remarks, Ajita Hathila, deputy director of Trade and UK Exports, South Asia, British High Commission, said,” The UK Government congratulates Ruark Audio and its partner Creative Newtech on their entry into the premium Indian Audio marketplace. Ruark’s arrival in India builds on its export successes in other markets and its strong reputation as a UK export champion”. 

Commenting on the India entry, Richard Mckinney, global marketing and sales director, Ruark UK, said,” We are delighted and happy to be here in one of the world’s fastest-growing economies with a growing audience whose appetite for great music is apparent. The credit for us being here entirely goes to the team at Creative Newtech who helped plan the entire India entry meticulously. Their shared passion for quality and consumer delight combined with their in-depth understanding of the Indian market, the nuances of distribution, and their large network both offline & online, am sure will help Ruark find its audience of audio lovers across India.” 

In his comments, Ketan Patel, CMD of Creative Newtech, said,” Ruark is a great addition to the ever-growing portfolio at Creative Newtech. Being a premium brand targeted at true music lovers and those with a design bent, it’s part of our strategy to bring more high-end brands into our portfolio. The Indian market for high-quality audio is still growing and the appetite has only grown post covid aided by the growing affluence, particularly among millennials and GenZ."