Home-grown Indian tea and wellness brand, Vahdam has launched its first experience store in New Delhi. This strategic move aligns with the digitally-native brand's omnichannel strategy and global expansion plans and capitalises on the rising demand for premium tea and wellness products in India, the company said in a statement.

Commenting on the outlet's launch, Bala Sarda, founder and CEO of Vahdam India, said, “As we continue to expand our offline reach, we aim to complement our strong online presence and provide customers with multiple touchpoints to experience the essence of Vahdam India. Over the past eight years, we have received overwhelming support from customers worldwide, and we are confident that our offline establishment will further fortify this bond. Our unwavering commitment remains unchanged - to enable the world to embrace the essence of Indian tea.”

Harsh Vardhan Shringla, chief coordinator of G20, India Presidency, during the inauguration ceremony, said, “Vahdam India has ventured beyond borders, taking India's choicest teas, including Darjeeling, to every corner of the globe. In today's interconnected world, this is precisely the direction we need to move in. Vahdam is not just a tea brand; it is an embodiment of India's essence, presenting our best to the world and promoting a vibrant exchange of cultures."

Founded in 2015, the Noida-based start-up is backed by venture capitalists like Fireside Venture. The start-up is known for its direct supply chain, which eliminates middlemen and sources premium teas and spices from India’s tea gardens direct from the source. All of the brand's products are made of garden-fresh ingredients and are certified USDA Organic and Non-GMO verified.

The brand has a presence in more than 6000 retail stores across the US, including CVS, Wegmans Market, Sprouts Farmers Market, Gelson's Market, and Erewhon Markets, as well as in 250+ retail stores across Canada, including Healthy Planet, Nature's Source, and over 500 stores in the UK.