The incremental shoppers have largely come from tiered cities with Tier 3 constituting 46 per cent of it
Gurugram-based Indian e-commerce platform GoKwik has claimed that more than 100 million consumers have shopped from the e-commerce enterprises on its network in 2023. The platform witnessed a 1.5x increase compared to 2021.
It has also added that the incremental shoppers have largely come from tiered cities with Tier 3 constituting 46 per cent of it. Additionally, 90 per cent of them are Android users. A company statement revealed that new merchants in the beauty and personal care, fashion electronics and health and nutrition categories played an important role to attract these new customers.
Beauty & personal, mobile accessories, beauty & cosmetics, and healthcare saw a conversion uplift of 2.93 per cent, 10.81 cent, 2.74% and 5 cent respectively.
GoKwik said that online shoppers in India are increasing in the country. However, it also said that these customers prefer cash-on-delivery COD) as a mode of payment.
Backed by Sequoia Capital, Matrix Partners India, RTP Global, Think Investments and other marquee investors, GoKwik has claimed to be pivotal in terms of helping other brands to expand their COD services across India. It has added more than 7,600 pin codes to its network taking the total number to 31,600.
“This milestone achievement is a testament to our mission to democratise e-commerce businesses in India. It shows that we’re on the right track. Our solutions, loaded with a deep understanding of solving problems at source backed by technology, analytics and artificial intelligence, are helping e-commerce brands unlock their true growth potential. Our shopper network is the biggest factor in helping brands provide a superlative checkout experience where the time to place orders reduces drastically. Brands on our network have also been able to increase COD serviceability reaching customers in every nook and corner of the country,” said Chirag Taneja, Co-Founder and CEO, GoKwik.