Friday, March 24, 2023
Outlook India
Outlook Business

Direct To Consumer

The current annual revenue rate driven from Henlo products is close to Rs 20 million with a projected estimation of Rs 240 million by March 2024

The investment is expected to help Lenskart expand its reach and market share, both in India and abroad

Direct-to-consumer brands are banking on short videos to engage and retain consumers in the fickle world of online shopping