Direct To Consumer

Fireside Ventures Backed Supertails.com Expands Its Henlo D2C Brand

22/03/2023

The current annual revenue rate driven from Henlo products is close to Rs 20 million with a projected estimation of Rs 240 million by March 2024

Lenskart Secures $500 Million Investment from Abu Dhabi Investment Authority

17/03/2023

The investment is expected to help Lenskart expand its reach and market share, both in India and abroad

Watch, Click, Shop, Repeat: Shoppable Videos Supercharge D2C Brand Marketing

08/09/2022

Direct-to-consumer brands are banking on short videos to engage and retain consumers in the fickle world of online shopping