Direct To Consumer

Cult. Sport Partners With GoKwik To Penetrate Deeper In Rural India With Safe COD Serviceability

25/07/2023

The company has claimed that GoKwik's solutions, driven by cutting-edge technology and data science, will empower Cult

Myntra Announces ‘Rising STARS’ Programme To Strengthen D2C Ecosystem

14/07/2023

This newly-launched programme is looking to onboard 200 digital-first made-in-India fashion, footwear, home and accessories brands in its debut edition in the next four months

D2C Ecosystem At An Inflection Point Of Rapid Growth In India: Report

21/04/2023

The revenue of D2C brands in FY2022 stood at $4 billion (around Rs 32,830 crore) and the addressable market size "in 2025 is predicted at USD 100 billion+," said the report

Simpl's Partnership With Klub Enables Easy Credit Access To India's D2C Ecosystem

30/03/2023

Klub aims to disburse loans worth Rs 200 crore over the next six months to small businesses across the country

Fireside Ventures Backed Supertails.com Expands Its Henlo D2C Brand

22/03/2023

The current annual revenue rate driven from Henlo products is close to Rs 20 million with a projected estimation of Rs 240 million by March 2024

Lenskart Secures $500 Million Investment from Abu Dhabi Investment Authority

17/03/2023

The investment is expected to help Lenskart expand its reach and market share, both in India and abroad

Watch, Click, Shop, Repeat: Shoppable Videos Supercharge D2C Brand Marketing

08/09/2022

Direct-to-consumer brands are banking on short videos to engage and retain consumers in the fickle world of online shopping