Cult.Sport, a sports-first D2C brand has teamed up with GoKwik, an e-Commerce enabler, to expand cash-on-delivery (COD) serviceability across core Indian towns and cities. 

The company has claimed that GoKwik's solutions, driven by cutting-edge technology and data science, will empower Cult. Sport to safely introduce COD orders in tier three and four regions of the country. This move will open doors to a broader customer base and foster deeper connections with fitness enthusiasts across Bharat. 

In addition to this, GoKwik's capabilities will equip Cult.Sport with valuable product category-level insights for Return to Origin management. 

Cult. Sport's product range includes sporting goods, activewear, sports shoes, fitness equipment and others, catering to the sporting needs of our country.  

The partnership with GoKwik aims to strengthen its presence in remote towns and cities of India where COD continues to be a preferred mode of payment, while also addressing return to origin (non-deliverability of order) issues.

“We believe India is a country with a billion sports people, where only a few take the field. Therefore, we want to enable India to say "Yes" to playing sport. Cult. Sport products enable you to say "yes" to everyday sporting occasions. Partnering with GoKwik will help us streamline and solve on-ground logistics challenges and be future-ready with the technology.” said Shamik Sharma, Managing Director of Cult. Sport.

"Cult. Sport is helping India adopt an active lifestyle. Their digital-first approach in providing all fitness products under one roof has contributed to their immense growth in this sector. " said Chirag Taneja, Co-Founder, and CEO of GoKwik. 

"We are looking forward to nurturing this partnership and helping Cult. Sport in their growth journey," he added.