VideoVerse, an AI-powered video solutions company, has recently acquired Optikka to expand media, design, and publishing capabilities within its real-time content automation platform, Magnifi.ai. 

“We’re focused on building best-in-class content automation services across sports, news, and entertainment. Obviously, graphics are an essential component to these workflows, and with generative AI moving at warp speed, we’ve been looking for the right team to harness that power and we believe we’ve found that in Charles and Nick,” said Prateek Sharma, the recently named chief strategy officer at VideoVerse.

"My initial focus was on helping companies produce rasterised, visual accessibility, and it unlocked the ability to talk to AI generators artistically,” explains Duncan, who is color-blind. “With no-code and low-code toolsets, our tech can transform how commercial content owners and broadcasters create fully branded, internet-breaking content for their audiences in real time. Through code-as-design capabilities at the pixel level, Optikka allows creators to fully unleash their creativity.” 

The company said it plans to leverage the leadership of both companies, along with the rapidly advancing CV/ML-based Magnifi AI, to allow customers to transform thousands of assets into fully designed, consumer-ready highlights and narrative-based packages as it happens. Optikka works across video, broadcast, XR, and metaverse platforms and will adapt to future formats. 

Optikka can help IP owners distribute and monetise cultural events within minutes, from news to entertainment and sports content, the company added. 

“Whether it’s a fast-moving meme or a record-shattering play, Optikka takes shareable moments to the marketplace with brand-optimised creative content that can be scaled and distributed to social media, advertising units, and merch drops in near-real-time,” said SVP of sales US, Daniel Evans.