Game Theory will utilise the fund to develop core technology for skill-based matchmaking and enable the introduction of engaging racquet sports like tennis and table tennis
Game Theory secured $2 million in a Pre-Series A funding round, attracting investments from prominent names in the industry, including Nithin Kamath’s Rainmatter, Rohan Bopanna, WEH Ventures, Prequate Advisory, and notable angels, including Balakrishna Adiga.
The company said that it intends to channelise this fund towards continuing development of some of its first-in-the-world technology, building out skill-based matchmaking, establishing coaching products, and expanding the reach of smart sporting facilities across the country. The company’s augmentation of technology that is integrated into the user and at the facility allows for increasing accessibility and stickiness in casual sports.
Game Theory’s founder, Sudeep Kulkarni, said, "At Game Theory, our mission is getting people of all levels playing, by fostering a vibrant community that finds joy and camaraderie in sport. This funding milestone brings us one step closer to achieving that mission. Our technology will soon help people bring the “ultimate joy” of playing sports back into their lives".
The start-up aims to expand its reach by increasing the number of centers In addition to existing sports such as badminton, swimming, and squash, the brand will soon introduce tennis, table tennis, and football. Some other fascinating sports and experiences, such as pickleball and paddle tennis, or engagement experiences for users to experience new sports or existing sports in a brand-new way, it said in a statement.
"Our fully integrated technology platform, with several first-in-the-worlds, will bring in interactive features like real-time scorekeeping, captivating video highlights, pro sports like stats and on-court matchmaking will enhance the overall experience for our users," Sudeep further added.
Nithin Kamath, founder of Rainmatter, reflected on his perspective on Game Theory and their innovative approach: "One of the best ways to stay fit is to pick up and play a sport regularly. The problem is it's hard to find locations to play regularly and match with similarly skilled individuals. Game Theory is solving this problem by making sports accessible to Indians. Given our mission at Rainmatter to help Indians make healthier choices, we are excited to join the Game Theory team in this journey."
Prior to this funding round, Game Theory had raised approx. $500 thousand from Techstars and other notable angel investors in its angel round.