Bangalore-based Kapture CX has raised $4 million in series A led by Cactus Venture Partners (CVP), an early growth-stage venture capital fund. 

Kapture CX will utilise the capital to expand its presence in the international markets, enhance its product offerings and further strengthen its team. The SaaS-based customer support automation platform offers a suite of solutions to enterprise customers that help improve their customer experience by streamlining and automating customer support over calls, email, chat, WhatsApp, social media and other direct channels. 

Speaking on the fundraiser, Sheshgiri Kamath and Vikas Garg, co-founders at Kapture CX, said, “We are seeing a lot of demand from enterprises to enhance their customer experience. No one is happy with their customer support platform provider and large incumbents are struggling to meet the requirements of enterprise customers.” 

They added the advent of general intelligence in generative AI models has shaken up the industry. “The tailwinds we have been experiencing in the large enterprise segment made us look for the right amount of capital to accelerate our growth trajectory. Our bets on Gen AI capabilities and expansions in select international markets have paid off quite well. We intend to use this capital efficiently in identified growth markets,” Sheshgiri added. 

Amit Sharma, Partner at Cactus Venture Partners, stated, “Kapture CX has all the right ingredients to build a large sustainable SaaS business—a strong founding team with unmatched persistence, agility to understand and solve customer problems, a robust product suite with vertical-specific solutions, and an unwavering persistence to building a high-growth, profitable business. We believe the time is right for Kapture to build on its initial success in international markets and CVP, as per our stated strategy, will support the company with all our strategic resources in addition to the capital.”

This marks the sixth investment made by Cactus Venture Partners, which invests in businesses with an established product-market fit and disciplined financial performance. The fund has a broad sector focus, with primary interests in climate tech, health tech, and B2B SaaS businesses.    

The company has created vertical offerings for internet companies, retail (offline and online), travel, banking and financial services, and consumer durable companies. Its unified dashboard with over 100 ready-to-use APIs provides an omnichannel solution for service with a facility of more than 500 reporting formats.

It has on-ground operations in five countries—the USA, the UAE, Indonesia, the Philippines and India—and caters to large enterprise customers in over 18 countries, including Nykaa, 1MG, Zepto, Meesho, Syska, Big Basket, Ford, Netmeds, Prestige, Tata and Wipro.