The start-up will allocate the funds towards the development of its Omni-channel control towers and Orchestration product suite
Omnivio raised $1.02 million (Rs 8.4 crores) in its latest Seed Round of funding. The investment was led by Caret Capital, formerly known as Supply Chain Labs, with participation from prominent investors including Blume Ventures, Eximius VC, SuniconVenture Fund, Misfits, and several angel syndicates and individual investors from India, Middle East, and South East Asia.
The platform had raised its angel round in August 2022. This latest round also saw participation from existing investors, 91 Ventures, Dexter Angels, and Supermorpehus, bringing the total funds raised by Omnivio to approximately Rs 12 crores ($1.5 million).
Co-founder of the company, Sidhartha Kumar Bhimania said that this support is a testament to the calibre of the Omnivio team and the vast potential of their mission.
On the investment in the company, Prajakt Raut, managing partner from Caret Capital affirmed “While omnichannel is rapidly becoming mainstream, companies find it challenging to transition from a pure offline player to an omnichannel player, or vice-versa, as its existing supply chains and distribution networks are not designed for the omnichannel world. Start-ups can play an enabling role and Omnivio has been able to distinguish its strategy and business model.”
Omnivio is an Omnichannel enablement company that is dedicated to addressing the challenges faced by retailers and omni-brands in providing seamless customer experiences across multiple channels. The company's innovative solutions, including the Omnivio control tower and orchestration platform, facilitate businesses with the post-checkout visibility and control necessary to thrive in the Omnichannel landscape.