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IIT and IIM Alumni Kalyan Kumar and Vaibhav Gupta Launch SaaS Platform KlugKlug

KlugKlug aims to develop AI-based tools to refine the influencer marketing experience, as well as give brands and marketers data-driven insights

IIT and IIM Alumni Kalyan Kumar and Vaibhav Gupta Launch SaaS Platform KlugKlug

Outlook Start-Up Desk

POSTED ON January 16, 2023 8:02 PM

Kalyan Kumar and Vaibhav Gupta, alumni of IIT and IIM launched KlugKlug– a decision-making B2B (business-to-business) tech SaaS (software as a service) platform in India and the global markets. 

According to a statement by the company, the platform provides good influencer intelligence, exploration and information for social media like Instagram, YouTube and TikTok. Additionally, the platform has claimed that it can increase the efficiency in the influencer market by 80 per cent. Currently, it is covering more than 252 million users on Instagram, TikTok and YouTube. 

KlugKlug aims to develop AI-based tools to refine the influencer marketing experience, as well as give brands and marketers data-driven insights. Additionally, the platform seeks to connect influencers and brands by providing a comprehensive platform to manage campaigns, monitor performance, and evaluate data. It also wants to expand its services in new markets. 

Talking about the launch, Kalyan Kumar, co-Founder and CEO of KlugKlug said,  "At KlugKlug, we believe in the power of influencer marketing to drive business growth. We are dedicated to helping brands and agencies maximize their ROI through our AI-based technology and data-driven insights. It's not data but intelligence that can be culled from the vast sea of data for precision.”

“Additionally, There is a lot to be gained by Influencers and Content creators too- that of bringing forth the truly hardworking and authentic influencers from the long tail who get outshined by the big usual suspects, many of them with very low quality or fake followers. By leveraging our comprehensive analytics and intelligence platform, we enable marketers to identify key influencers, measure their impact, and optimize their campaigns for maximum return," he added. 

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