AI-powered tech creator company, Animeta, today announced the appointment of Devdatta Potnis as the Chief Executive Officer (CEO). This appointment follows the recent launch of the AI-powered self-service creator tech platform, aimed at creating and nurturing the untapped potential of the Asian digital-creator economy, through financial and analytical support.

According to a company statement, Potnis will be responsible for growth, scalability and building a robust team for Animeta, which has already begun its operations and will soon announce its creator partners' roster. It has also claimed that Dev has 15 years of experience across different areas within the media content business - from producing and financing content for OTT and Pay TV platforms to market of films and branded entertainment to celebrity management across organizations like Star, Viacom18, Balaji, and others.

Prior to Animeta, Potnis was working with Cosmos-Maya as a chief growth officer. 

“We intend to bring the studio model into the creator economy space where we will be investing in the right creators and creating brands out of them. We will bring about multi-platform monetization, increase their community in regional & international markets, maximize their brand campaigns & empower them for social commerce;  all through our AI-powered creator tech platform”, addressing his inclusion in the company, Dev said in a statement. 

Anish Mehta, the founder of Animeta, said, “Dev has the ability to build a scalable business, address an individual creator’s needs & manage investor relationships with equal passion and commitment. So he is the right person to spearhead Animeta on its growth path. I’m very happy to have him on board. He has also managed to put together a stellar team which we will be announcing soon.”