Ollang, a US-headquartered artificial intelligence (AI) based company, announced its foray into the Indian market. In addition to expanding its footprint to the country, the company looks to create a talent pool of AI-dubbing experts. According to a statement, the global brand, which has been bringing dubbed video and audio content to viewers in more than 60 languages, is also on the lookout for professionals in the domain of closed captions and subtitles.

The company claims to enable TV channels, online video streaming channels, production companies, e-learning platforms and content creators to ensure that their AV content gets a global reach. It has come to India with its AI-enabled content localisation platform OLabs, which will need more than 1000 AI dubbing demos and about 100 active AI dubbers at all times. 

Talking about the latest development, Ebru Yıldırım, co-founder and CEO of Ollang, said, “The first step is translation, which is done by a professional translator and the second step is AI dubbing, wherein the AI dubbing editors fix the voices and lip sync. It is also an excellent earning opportunity for professionals working or aspiring to work in the niche future-oriented domain, as they may earn up to $120 for working on approximately one hour of content.”

“The major task is to ensure lip sync that is done with AI, otherwise a simple dub makes the same content jarring to the eyes due to lack of sync between audio and video. Furthermore, the AI-enabled dubbing process ensures quick turnaround time for projects, reliable work and scope for better results,” she added.