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PhonePe Announces Made In India Appstore To Localise Experience In 12 Languages

The Appstore will have a “Launch Pad” for new developers to onboard their apps and provide them with better visibility and search optimisation

PhonePe Announces Made In India Appstore To Localise Experience In 12 Languages
POSTED ON September 25, 2023 10:36 AM

PhonePe has announced the debut of the ‘Indus Appstore Developer Platform. It has invited Android app developers to register and upload their apps using the self-serve developer platform at as of this launch by Indus Appstore.

These apps will be available on the upcoming "Made-in-India" Indus Appstore, which will provide a localised experience in 12 languages that are specially tailored for Indian users.   

The first year that apps are listed on the newly launched platform will be free and after that, a small annual fee will be charged. Developers won't be charged a platform fee or commission by the Indus Appstore for In-App Purchases. Any payment gateway can be integrated by developers into their own apps, said the company in its statement.

Speaking of the launch, Akash Dongre, CPO and co-founder, of Indus Appstore said, “India is poised to have over 1 billion smartphone users by 2026 offering us a massive opportunity to build a new-age, localized Android app store. Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Playstore – for distributing their apps. Indus Appstore hopes to provide app developers with a credible alternative to the Google Play store – one that is more localized and offers better app discovery and consumer engagement. We are excited to open up the Indus Appstore Developer Platform today and invite all developers to list their apps on the Made-in-India app store.

The company has planned to provide developers with an alternative distribution channel to tap into the Indian Android market. It will also assist them with high-quality user acquisition through multilingual app discovery. For start-ups and new app launches, Indus Appstore will have a dedicated destination called “Launch Pad” to provide these new apps with better visibility as well as search optimization. It will also offer several developer tools and features that address the challenges faced by most Android developers, including a dedicated round-the-clock customer support team based in India, the option to list their app in 12 Indian languages besides English, and the ability to boost brand awareness via engaging videos. 

Indus Appstore is a native Android-based mobile app store, designed to fulfill the localized and cultural needs of Indian consumers. With an extensive array of categories, it seeks to provide users with a localized, contextual, and personalised experience. Indus Appstore is available in English and 12 Indian languages, which allows users to explore the Appstore in their preferred language. 

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