Mswipe Technologies, a point of sale (PoS) and full stack payment solutions start-up has expanded to the UAE in partnership with Etisalat by e& to launch 'uTap'. Both companies are aiming to drive growth to help businesses manage payments and streamline business operations.

uTap, powered by Mswipe, offers omnichannel payment solutions to merchants across various categories. This includes the latest generation POS terminals with integrated offline and online card payments, business management applications, and automation tools that aim to give support to small and medium-sized businesses (SMBs).

Commenting on the partnership, Ketan Patel, CEO of Mswipe Technologies, said, "Through this strategic partnership, we are committed to leveraging our robust technology platform to serve diverse markets and offer a seamless payment ecosystem to our merchant partners. This partnership enables us to expand our reach and introduce our innovative product portfolio to new territories, further driving our growth."

Esam Mahmoud, senior vice president of Etisalat by e& added, “uTap would be a game-changing payment solution that simplifies operations and boosts business efficiency. uTap presents an exciting opportunity for SMBs to streamline payment processes and embrace cutting-edge digital payment solutions powered by Mswipe Technologies, India's leading payment solutions provider. We aim to provide businesses with an end-to-end, fully integrated business and payment management solution, eliminating the need for multiple vendors and offering a seamless experience.”

uTap has a feature that will allow merchants to accept payments, both offline and online, at affordable rates. With uTap, businesses can securely collect and process payments while seamlessly integrating with existing processes. uTap offers a range of hardware options, including point-of-sale (POS) payment terminals, barcode scanners and cash drawers, and managed services such as third-party integration, maintenance, and repairs.

Both companies agreed to work on offering value-added services, including Cloud Pay, Table Management, and Customer Management, empowering businesses to manage their operations efficiently. With round-the-clock digital support and on-field assistance provided by Etisalat by e&, businesses can benefit from quick issue resolution.

The uTap packages are developed to provide businesses with cost-effective payment acceptance solutions for as low as AED 50 per month with no upfront costs. The plans allow companies to choose the features that best suit their needs and budget. With uTap, businesses can customise their payment solutions and optimise their operations for greater efficiency and growth.