After being featured in Shark Tank India Season 2, direct-to-consumer (D2C) brand 'What’s Up Wellness' has raised equity funding of Rs 14.40 crores in its latest seed funding round. The round was led by its sole new investor, Unilever Ventures, the venture capital arm of FMCG major Unilever.

Notably, this marks Unilever Ventures’ first investment in a health and wellness company.

The round also saw participation from some of 'What’s Up Wellness’ existing angel investors, who added to their previous investments.  

The start-up will utilise the amount raised through this seed round towards ramping up their team, furthering growth and scaling efforts, and developing an array of new products to solve all the major pain points users face with respect to their wellness needs. 

Prior to this, in 2022, the company had raised angel funding from a clutch of angels, including co-founders of consumer brands like Sirona Hygiene and Clovia. Also in Shark Tank India Season 2 it secured cumulative funding of Rs 60 Lakhs from Aman Gupta (founder of BoAt), Vineeta Singh (founder of Sugar Cosmetics), and Anupam Mittal (founder of Shaadi.com).  

“From the business perspective, What’s Up Wellness has witnessed accelerated growth over the last year. We have done this by prioritizing our customers, ensuring that we understand our customers’ needs, and launching relevant in-demand wellness products for our burgeoning user base. Going forward, we intend to keep scaling and fast-tracking the growth, while continuing to maintain a tight grip on our bottom line and introducing more highly-relevant products,” said Sayantani Mandal and Vaibhav Makhija. co-founders of the brand. 

Gurugram-headquartered What’s Up Wellness offers various types of gummy supplements to make wellness easy and affordable for its customers. It has served more than 2.5 lakh users while selling over 4 lakh packs of gummies across India. The company has grown more than 12 times in the last year. 

While currently at Rs 30 crore annual recurring revenue (ARR) with a 40 per cent repeat customer rate. With an aim to become a Rs 100 crore brand within the next two years, it plans to introduce 12 new products.