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Fitness App All Is Well Raises $2.5 Million

Bombay Shaving Company founder Shantanu Deshpande, Uber's APAC Head Pradeep Parameswaran and Bollywood actor Abhishek Banerjee participated as angel investors

Fitness App All Is Well Raises $2.5 Million
All Is Well's co-founders Aparna Popat and Vaibhav Tandon

Outlook Start-Up Desk

POSTED ON August 09, 2023 5:09 PM

All Is Well, an artificial intelligence (AI)-enabled integrated fitness tech platform, has raised $2.5 million from Bharat Founders Fund. A group of angel investors also participated in this funding round, including Shantanu Deshpande (founder and CEO of Bombay Shaving Company), actor Abhishek Banerjee, Pradeep Parameswaran (RGM-APAC for Uber Mobility), Vijay Aggarwal (Ex-CTO BharatPe and Blinkit), Aarti Gill (co-founder of Oziva), Sumit Jain (CEO of Graphy and co-founder CommonFloor). 

The start-up will utilise the funds to include new sports on its platform and integrate wearable technology into its existing AI-based digital product. It will also file for international patents for some of its IPs in the coming months. This includes the All Is Well Fitness Score (AFS), an intuitive, 3D fitness score, like a CIBIL score, for comparing and tracking overall sport-specific fitness.

IIT Roorkee alum Vaibhav Tandon, who was in the leadership team of OGQ, founded All Is Well in October 2022 along with two-time Olympian and Arjuna awardee Aparna Popat. 

The dup set up the platform after seeing a big gap in India where four million competitive and aspirational sportspersons underperform due to fitness issues, injuries, stress and their coaches not having Access to sport-science expertise. They found that the current fitness apps focus only on the health aspects (for instance, weight loss and sugar control), which are not the core requirements of these sportspersons. 

To solve this massive problem, Tandon and Popat built the All Is Well app to offer AI-driven actionable insights and Access to personalised physical, nutrition and mental training techniques that top cricketers and Olympic medalists have used. This will empower sportspersons of all levels to 'Train like champions'.

Commenting on the funding, Maanav Saagar, Partner Bharat Founders Fund, said "Vaibhav and Aparna come with the right experience to build AIW. We believe technology would play a huge role in enabling sports talent to realise their true potential. AIW's approach of partnering with sports academies and integrating technology at a grass-root level paves the right path for them to build a product that can be used at scale."

Tandon, CEO of All Is Well, said, "Access to these sport-specific and personalised training techniques was once exclusive to the elite sportspersons. Through our team, which has trained champions like P.V. Sindhu, Saina Nehwal, Shreyas Iyer and Surya Kumar Yadav, we are scaling this expertise to a larger user base, including the recreational sports community. We have a holistic team of pedigreed tech, sports and business thought leaders to make a unique performance-focused app."

The company's advisory panel consists of industry experts like Rahul Chaudhary (co-founder of Treebo), Vijay Aggarwal (Ex-CTO of BharatPe and Manish Gupta (Ex-Moglix and Cashify). Speaking about the opportunity, Chaudhary said, "There are tremendous opportunities to create value in the sport and fitness space. There is a great inclination to integrate sports into our daily lifestyle for well-being and to become better at it. While extending sports science support to the maximum number of competitive sportspersons is the need of the hour, it is also the right time to provide this expertise through tech to a wider market of sports enthusiasts."

Since its inception, the app has partnered with academies like the Gary Kirsten Cricket India centres and Prakash Padukone Badminton Academy. Fourteen players from the Indian badminton team are using the app currently. 

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