Headquartered in Bengaluru, sleep and home solutions company, Wakefit.co  has announced its business expansion into the United Arab Emirates (UAE). 

Describing the expansion strategy, the company said that the market of UAE is highly sought after in the Middle East and North Africa (MENA) region and the move will be highly beneficial because of the favorable environment business and strategic location. “The brand is entering the market with two prominent categories of mattresses and mattress protectors,” it added.

Sharing his views on the expansion, Chaitanya Ramalingegowda, director and co-founder, Wakefit.co, said, “Expanding in the UAE market is a significant milestone for Wakefit.co. We have witnessed enormous growth since our inception, and we aim to replicate this growth in the UAE as well. Our goal is to capitalise on the UAE's growing e-commerce market and serve the large consumer base. The strong economy and favourable business infrastructure of the region present an ideal environment for us to find our initial customers and establish Wakefit.co as a trusted name in the market. We believe that the UAE market is a great opportunity for us to grow our business and become a leading provider of sleep solutions in the region.” 

The company has launched its physical stores in India. Currently, it has around 27 stores and targets around 100 stores by the end of the fiscal year.  

As per a report by EcommerceDB, the UAE is the 27th largest market for e-commerce and It has delivered a growth worldwide rate of 9.6 per cent in 2023 with a compound annual growth rate (CAGR 2023-2027) of 7.7 per cent. 

Founded in 2016, The company has currently serviced customers across 19,000 pin codes in India over more than 7 years and has catered to a customer base of over 2 million people. Its products are available in India on its own website, offline retail stores, and popular online marketplaces. It is backed by prestigious investors like Sequoia Capital India, Verlinvest, SIG, and Investcorp, and has raised four rounds of funding (Series A through D)