Shiprocket introduced its latest offering, Shiprocket Amplify, in collaboration with One Impression, a leading influencer marketing platform. This partnership signifies a significant transformation in the e-commerce landscape, as it empowers businesses of all sizes to promote their products on social media, leveling the playing field with larger brands and democratising opportunities for growth.  

Shiprocket Amplify endeavors to tackle these challenges by providing SMBs with an integrated Influencer Marketing as a Service (IMAAS) tool. This tool seamlessly weaves a brand's core messaging into content generated by influencers, crafting authentic, narrative-driven stories that extend beyond individual campaigns. With pricing plans commencing at just 5,000 rupees, SMBs can now access top-tier content that fuels their growth, reaping the advantages of influencer marketing, which include cost-effectiveness, increased conversions, and enhanced brand trust. 

Speaking about the partnership, Saahil Goel, co-founder and CEO of Shiprocket, said, “With the rise of social commerce in India, influencer marketing solutions are poised to provide a significant advantage to merchants by allowing them to drive higher ROIs across social media platforms. This partnership will enable us to further our mission of empowering business growth at every level and being a partner in growth for our merchants." 

Discussing the partnership, Apaksh Gupta, founder and CEO of One Impression, stated, “We truly believe that influencer marketing as a tool has immense potential and is quickly becoming indispensable for businesses of all shapes and sizes. This partnership will enable all SMBs to unlock their true growth potential by collaborating with world-class content creators and further our own mission of helping brands scale in today's digital ecosystem. We are thrilled to partner with Shiprocket and launch this first-of-it kind IMaaS (Influencer Marketing as a Service) product for their merchants." 

Shiprocket Amplify further simplifies influencer marketing for merchants eliminating the need to navigate the complexities of influencer marketing agencies. The comprehensive solution offers multiple integrated functionalities and grants access to best-in-class social analytics, enabling real-time performance monitoring across all campaigns from a single dashboard. The platform facilitates influencer marketing for businesses within the Shiprocket ecosystem by seamlessly integrating it into the Shiprocket platform and app, said the company in via release.