Gobal hiring platform, Indeed announced that there has been a significant increase in job postings and clicks related to the terms, content creators and influencers. The platform reported a massive 117 per cent increase in job postings and a 75.30 per cent increase in clicks (Job seeker interest) underscoring the massive growth in India's internet consumption.  

Saumitra Chand, career expert, Indeed India, said, “While it is still possible to be a successful content creator or influencer on your own, it is becoming increasingly common for businesses to hire professionals in these roles. This trend is likely to continue in the future, as the demand for content creation continues to grow. As more and more people go online, businesses are looking for ways to reach their target audience through these channels. This is creating a surge in demand for content creators and influencers with the skills and experience to create engaging and informative content and this trend is likely to grow. If you're a talented content creator or influencer, there's never been a better time to be in India. 

Indeed’s data says the Bangalore is home to the highest number of job postings for influencer marketing roles, with a 16 per cent share of the market. This is followed by Delhi-NCR and Mumbai, with 9 per cent and 7.5 per cent of the market share respectively. Jaipur, Surat, and Indore have the least number of job postings for influencer marketing roles, with less than 1 per cent share each. 

This trend is likely due to Bangalore's status as an IT hub and home to many start-ups. These businesses are increasingly using influencer marketing to reach their target audience, and they are hiring professionals with the skills and experience to manage these campaigns. 

American worldwide employment website, Indeed is one of the prominent websitte for searching jobs in the country. As per the data by Comscore, it is leading in terms of total visits in the month of June. It allows job seekers to search millions of jobs in more than 60 countries and 28 languages. Over 3 million employers use the platform to find and hire new employees. More than 330 million unique visitors use Indeed each month to search for jobs, post resumes, research companies and more.