Wednesday, April 24, 2024
Outlook India
Outlook Business

Himanshu Chakrawarti

E-commerce platforms are increasingly adding vernacular content on their platforms to make online shopping more inclusive and accessible to the growing customer base from smaller towns

Training its lens on affordability, Snapdeal CEO Himanshu Chakrawarti explains why the company transitioned from a horizontal ecommerce platform to focus on the value lifestyle sector, a highly underserved sector with great potential 

Snapdeal launched three key categories namely home, fashion and beauty and personal care on ONDC