The Good Glamm Group, a digital beauty and personal care provider, has partnered with e-commerce enabler GoKwik to expand cash-on-delivery (COD) serviceability pan India and minimise the risk of Return to Origin (RTO, non-deliverability of orders). 

The Good Glamm Group is a direct-to-customer (D2C) beauty and personal care conglomerate, with brands such as MyGlamm, The Moms Co and St Botanica, among others. The company reportedly deals with multimillion transactions every day, a majority of which is COD.

The Good Glamm Group has onboarded GoKwik, an enabler in the e-commerce space to reduce RTO rates significantly. GoKwik will use its intelligent solutions backed by technology and data science to ensure RTO protection and unlock further growth potential for Good Glamm Group. GoKwik will also help the start-up expand its COD serviceability deeper into Tier III and IV cities and remote towns of the country.

 “With the rapid growth of e-commerce in India, we recognized the need to enhance our online shopping experience by providing reliable COD service and efficient RTO management. Partnering with GoKwik has allowed us to do just that and we are confident that this collaboration will enable us to expand our customer base and drive business growth while minimising COD losses,” said Manan Jain, group chief growth officer of The Good Glamm Group.

COD continues to be a preferred mode of payment even as the adoption of digital payments in India is growing, said The Good Glam Group, adding that according to some estimates, almost 60-80 per cent of orders on e-commerce platforms continue to be COD orders.  

“As enablers who are committed to revolutionise the e-commerce industry, we are excited that they have chosen us as their enablers in this growth journey. We look forward to helping them penetrate into the deeper markets of Bharat through our solutions,” observed Chirag Taneja, co-founder and chief executive officer (CEO), GoKwik.