Goa-based Zuari Farm Hub announced a strategic collaboration with WayCool, a Chennai-headquartered food and agritech platform. 

The collaboration aims to create value for farmers and stakeholders by providing agri-solutions like quality crop nutrition, crop protection, and sustainability to impact them. It wants to develop a unique package of practices to drive traditional farming methods toward scientific farming technologies. 

This partnership also wants to leverage the synergies and expertise that both companies bring to the table. WayCool's AI-driven ‘phygital (physical and digital)  farmer engagement platform Outgrow will be an added asset to Zuari. In a statement, Zuari claimed that the latter's in-depth expertise will further strengthen WayCool’s agri-input portfolio. 

Commenting on the partnership, Madan Pandey, MD (managing director) at Zuari Farm Hub said, “We aim to create value for farmers and stakeholders by providing integrated agri solutions to all farm needs and with our motto, we have successfully tapped a network of 20 lakh farmers through our retail stores, Jai Kisaan Junction across 500 locations in the states of Goa, Maharashtra, Andhra Pradesh, Karnataka, Chhattisgarh and Odisha.”

“The partnership with WayCool will call for superior crop protection, access to micronutrients, soil conditioners, crop care products and many others backed by the power of technology, leading to making agriculture sustainable and profitable for farmers. Zuari FarmHub is particularly excited to collaborate in the area of deep tech of WayCool, where solutions could be made affordable to farmers thereby achieving huge scale through greater levels of adoption. The IoT, AI Crop Health and assaying product iGrade could be unique to farmers for improving their income and productivity.”

Commenting on the occasion, Sanjay Dasari, co-founder, WayCool Foods, said, "With Agriculture being the pillar of the Indian economy, and the nation moving towards intensive agriculture, the agri-needs of the country are also on the rise. The Indian agriculture landscape has witnessed multifold growth in the past two years while becoming consumption-driven and gradually adopting scientific farming techniques.” 

“WayCool aims to address the growing agri needs of the country, while also helping farmers make profits. With this background, we are immensely pleased with our association with Zuari Farm Hub and we are confident that this collaboration will serve fruitful to the farmers, besides adding value to our efforts to transform the food value chain,” he added.