Lucknow-based Knocksense operates on a subscription-driven commerce model, coupling carefully curated content feeds with exclusive privileges at local establishments.
Non-compliance with regulations by startups and SMEs is being taken seriously. This underscores the importance of adhering to rules to maintain reputation and ensure business continuity.
The company will utilise the funds to bolster its direct-to-consumer (D2C) play, expand reach via e-commerce channels, and expand its product portfolio.
