Start-up incubator and investment firm, Venture Catalysts invested an undisclosed amount in the Lucknow-based Knocksense, a hyperlocal content-commerce platform.  

The start-up has so far raised $1 million in the ongoing Pre-Series A funding round that witnessed participation from notable industry visionaries, including Mohit Satyanand, chairman of Teamwork Arts, Nitish Mittersain, founder of Nazara Technologies Limited, and Venus Dhuria, co-founder of Appyhigh. Mumbai Angels Network, Lets Venture, We Founder Circle, and singer Lucky Ali have also invested in the same round.   

Knocksense operates on a subscription-driven commerce model, coupling carefully curated content feeds with exclusive privileges at local establishments.  

The platform boasts a clutter-free user experience and has established a strong presence in cities like Lucknow, Indore, Kanpur, Bandra (Mumbai), and Ahmedabad, with plans to expand its geographic footprint.  

On the ongoing funding, Vibhore Mayank said, “Knocksense aims to enhance the content-commerce experience in untapped markets, creating meaningful connections between users and local brands. The plan is to deepen market penetration, enhance technological infrastructure, and expand the suite of offerings to its community.”   

On the fresh funding, Dr Apoorva Ranjan Sharma said, "The rise of hyperlocal content production platforms in India arises out of the need to connect with various communities through personalized, localized content. We are bullish on Knocksense for its ability to do targeted advertising, local partnerships, and community engagement, which can lead to substantial revenue growth. Moreover, the scalability of hyperlocal content models allows for efficient expansion into various regions, tapping into the vast and untapped market potential across India's diverse demographics.”