Sunday, June 23, 2024
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Outlook India
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Festive Season

As the festive season approaches, e-commerce and BNPL fintechs have great potential and fintech companies are supporting MSMEs during this critical period

The report highlighted that the season saw the increased participation of millennials in car ownership

A Capri Loan Venture Backed CarLeLo also witnessed a 60 per cent increase in digital inquiries during the festive season

The insights report highlights that brands have a big impact on how people feel during celebrations, and it is vital for a brand to have a presence while catering to the needs of consumers

According to GoKwik, the category of beauty and personal care products is rapidly catching up to fashion companies in terms of volume growth

Its new apps like Flippi and SPOYL saw a 4X increase in engagement with 40 per cent of buyers in key categories interacted with immersive 3D and AR experiences before making their purchases

A recent report by the market research firm projects online sales during the upcoming festive season to grow by 18-20 per cent and touch Rs 90,000 crore this year

The company saw a growth of over 27 per cent of sellers on the platform since last year

According to AppsFlyer’s Festive Season Guide 2022, food and drink apps also saw an 18 per cent increase in non-organic installs in Q2 2022 over the previous quarter