As the festive season approaches, e-commerce and BNPL fintechs have great potential and fintech companies are supporting MSMEs during this critical period
The insights report highlights that brands have a big impact on how people feel during celebrations, and it is vital for a brand to have a presence while catering to the needs of consumers
Its new apps like Flippi and SPOYL saw a 4X increase in engagement with 40 per cent of buyers in key categories interacted with immersive 3D and AR experiences before making their purchases
A recent report by the market research firm projects online sales during the upcoming festive season to grow by 18-20 per cent and touch Rs 90,000 crore this year
According to AppsFlyer’s Festive Season Guide 2022, food and drink apps also saw an 18 per cent increase in non-organic installs in Q2 2022 over the previous quarter
